Search engine optimization (SEO) has become a readily recognized term by most business men and women these days. They understand that there are tactics and techniques that, when employed properly, can advance their website to the top of the search engine results pages (SERP’S). Some have already hired a firm or an SEO consultant to implement a strategy on their behalf, and many more are scrambling to get involved asap to avoid being left behind by their competitors.
The general public, on the other hand, hasn’t yet come to understand the term or the industry. They tend to view Google as a public trust, much like the power company, or the government. The public, for the most part, thinks the Google search results (or Bing or Yahoo or any of the search engines) somehow “divine” which company is best suited to meet the public need and trust those results without question.
IF THEY RANK 1ST IN GOOGLE … THEY MUST BE THE BEST!
They have no idea that the search engine results pages can be manipulated! They do seem to understand that the ads at the top of the page are bought and paid for by big company’s with big money, but that’s about it. Local business people aren’t going to tell them otherwise either … especially if they happen to rank well in the search engines! The public is well aware of the importance of social media … it’s the “Big Gun” everybody can see it. A businesses blogs, pictures, videos and comments are the bullets … thats what the “Big Gun” shoots. SEO is the scope … it allows you to focus in on your target and hit the bulls-eye! Without the latter the “Big Gun” is far less effective!
“… social media is the Big Gun … blogs, video’s and pictures are the bullets … SEO is the scope …
focus in on your target and hit the bulls-eye!”
Social media is about building relationships and providing something of value to YOUR public 1st and foremost, beyond that there is certainly room for a little passive self promotion as well. A balanced strategy of social media, content creation, and SEO provides your targeted, potential clients/customers with useful information, an insight into your business, and an opportunity to ask relevant questions while they are in the process of deciding who they want to do business with.
Social media without the proper use of SEO to help customers find you is kind of like the prettiest girl at the dance, wearing the nicest dress, hiding in the coatroom wondering why no one has asked her to dance!
You can’t expect people to like your content, to know what you offer, or find their way to your place of business if they can’t see you! SEO and the proper use of keywords provides that visibility! Being active on Facebook and Twitter, or any number of social sites, isn’t enough on it’s own … social media without SEO is a glass half full!
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