Many business owners in the Ft Myers/SW Florida area are starting to realize the value of SEO (search engine optimization) as a vital component of their marketing strategy. At the same time they struggle with the idea that the creation and maintenance of a company Facebook page is not only of great importance, but, is also an integral part of their SEO strategy as well. Not only is it unfamiliar territory for them, but also, they already have their hands full with the many day to day aspects of running their business, to devote any significant amount of time to a social media site would reduce the quality and productivity of other tasks essential to keeping their company moving forward.
The creation of a company Facebook page is relatively simple, there are several good tutorials on the subject on Youtube and elsewhere on the internet. However, managing it effectively requires someone to add fresh content on a regular basis, build a list of people (potential clients or those who might refer potential clients), and respond to any comments or questions. A large company has the option of delegating the responsibility to someone in the office, perhaps even have a rotation of several employees manage it so no one person is overwhelmed. For a smaller or new company however this is often times easier said than done. Regardless of the circumstance there are several good reasons to work it in to your company’s marketing campaign.
- Its FREE! You can post updates on what you do and what separates you from your competition to current and potential clients!
- A company Facebook page is a great place to post pictures, links, and supporting blogs!
- A personal Facebook page is not searched by Google, but, a company Facebook page is. It can show up in a Google search!
- A company page is a good way to let your fans/followers know about new products or services, discounts, events, or sales!
- When someone joins your page it is visible on his page and often times on his friends pages, which can drive more traffic to you!
- It adds more opportunity for name recognition in your field or geographic area!
- Used properly it can create opportunity to network and collaborate with other businesses!
- As the general idea is to connect and have dialog, it gives your potential clients the “feeling” of knowing your company on a personal level … in a market where the goods and services and prices are generally competitive … that “feeling” can often decide who gets the client!
Don’t let the fact that social media is unfamiliar territory discourage you, take the time to assess the pro’s and con’s objectively. If you don’t have the time or expertise yourself consider hiring a social media consultant, or an SEO marketing specialist that does company Facebook page creation and management. It’s far better to have a well set up Facebook page be what separates you from your competition … than to have theirs be what separates them from you!
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