Search engine optimization (SEO) is an industry constantly in change.  While a relatively new industry, not only has it evolved considerably over the past few years, but the factors that determine it’s effectiveness seem to change on an almost monthly basis.  As a search engine Google ( or any other search engine for that matter )is committed to ranking websites based on which are the most, informative, accurate, up to date, and reliable … to that end they are constantly tinkering with the algorithm that decides page rank to achieve results with optimum relevance.  In the early days SEO mostly consisted of modifying a website to ensure it was accessible to search engine crawlers by modifying HTML and meta tags.  Today however, it has gotten much more complicated, as social media sites such as Facebook and Twitter have gained in popularity, and blogs and social bookmarking have given consumers and businesses a platform for 2 way communication, SEO has, by necessity, become an industry that must represent their clients in several arena’s.  Depending on the nature and location of your business, and the strength and optimization tactics used by your competitors, an SEO consultant will need to …

• Consider his clients objectives, website, and target audience to create an effective marketing campaign and implement changes as needed.
• Create a company blog in support of the main website.
• Promote the clients main website and supporting blogs through social bookmarking sites to increase the number of inbound links.
• Create and manage a company Facebook page to increase visibility and contact with clients.
• Write ad copy that establishes his client as a knowledgeable leader in his respective industry.
• Research/monitor changes in the way search engines rank websites.
• Teach/inform his client about new trends or techniques in SEO.
• Research the most effective keywords for his clients industry and geographic area.
• Make optimum use of those keywords by placing them in the right places, with optimum repetition.
• When applicable issue online press releases to inform the public of news regarding the client.
• Provide the client with statistical data relating to the effectiveness of their SEO campaign.

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Tagged as: advertising, business, local search engine ranking, marketing, search engine optimization, search engine results, seo, social media