The use of smart phones is spreading like wildfire across Fort Myers and all of SW Florida! With their newfound ability to search the internet from anywhere customers are able to find the goods and services they want in whichever geographical area they happen to be driving or walking through at any given time. All along the gulf coast, or anywhere that tourism is a significant industry, the importance of ranking in Google maps is more critical to local businesses than ever! For the time being when a potential customer searches for a specific type of business in a specific geographical area their phones will show them the top 3 results on Google maps … THATS IT! If your company isn’t among those top 3 … your business is invisible to these buyers.
There are certain types of businesses that have more to lose than others with regard to this new trend in marketing. Businesses that offer products that cost significant amounts of cash, such as car/boat dealers, furniture stores, home builders, etc …, serve clients that are more likely to put considerable time into researching their options before making a purchase. Companies that provide for the needs of clients who are travelling, on vacation, or perhaps just outside of their neighborhood stand to gain the most from being visible on Google maps. Several good examples would be …
- Hotels, Motels, Bed and Breakfasts
- Restaurants
- Night Clubs and Sports Bars
- Drugstores and Pharmacies
- Medical Clinics
- Tourist Attractions
- Boat and Jet Ski Rentals
- Fishing/Hunting Guides
- Bait Shops
- Dry Cleaners
These examples came to mind immediately, no doubt there are others as well. Feel free to post a comment and share any thoughts or additions to this list. For more information on how your business can rank on Google maps contact:
Rick Thomas
Ft Myers Marketing | Social Media/SEO Consultant
(239) 896-7020
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