The benefits of using search engine optimization (SEO) and social media to promote businesses are well known and often discussed, however, the two disciplines are gaining traction in another equally important segment of our society .. local and national charitable organizations! Charities, and the folks who support them, are finding that a well optimized website combined with an effective social media strategy increases their visibility and ultimately gets their message out not only to more people, but specifically, to the people who most want to hear it in the first place. At a point in time where more families are needing the help of such organizations, and fewer families, businesses, and organizations have the ability and resources to contribute to the extent that they would like, social media and those who put it to use to further the objectives of charitable organizations could turn out to be a “game saver”.
Here, in Ft Myers Florida, we are very fortunate to have a social media expert who has supported charitable causes in their social media campaigns for many years … Michele Lorito-Chase! Michele goes to great lengths to educate her clients, peers, and the general public on how to use technology and social media to promote themselves, collaborate with others, and help to create a better world for all of us. She has been a long time supporter of The Harry Chapin Food Bank, CCMI (Community Cooperative Ministries Inc.), and numerous other charitable organizations around SW Florida. Today Michele has an opportunity, through Audi of America, to win a national contest and raise $25,000 for a charity of her choice.
During the Super Bowl Audi announced that they were sponsoring a contest where the top ten entrants who tweeted (posted a message) on Twitter about what they thought progress is using the hashtag #progressis (For Twitter neophytes, a hashtag is the number symbol (#) attached to the front of a word in a Twitter tweet. Using a hashtag in a tweet allows anyone to quickly search twitter for tweets that contain the tagged word). Michele’s entry …
“When a good idea becomes a building block for a better one. That’s what #ProgressIs –“
… was one of the ten finalists! The 10 finalists are now in a competition to see who can get the most tweets, blogs, twitpics, and Facebook posts and comments containing the hashtag #progressis AND a hashtag unique to each of the finalists … Michele’s unique hashtag is #oldphone. I’m asking all who read this, and especially those in Florida, to help Michele help those in her community by posting a message on Twitter containing the two hashtags, or making a post on Facebook, or if you are a blogger … include it in your blog! A good example of such a tweet or post would be …
“Help @ghostexecutive win $25K for charity from Audi. #Progressis moving up from an #oldphone . Please RT”
Those who make use of their time, talent, and resources to make the world a better place are in relatively short supply and seldom get the credit they deserve. Kudos to Michele Lorito Chase, Audi, all of the finalists, and to all you who have participated by tweeting, posting, or “spreading the word” about this contest. This is social media being used for it’s highest and best use … people connecting and working with each other to achieve something positive.
Read more at Suite101: Audi Attempts to Harness Social Media in #progressis Promotion
Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!
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