Search engine optimization (SEO) consultants generally share many common characteristics, we employ the same techniques, and we spend our time doing many of the same things. In spite of that fact some SEO’s will tend to dominate the local search results while others achieve moderate success, and some others will fail to meet expectations. When promoting a businesses online presence we all will regularly …
Create, optimize, and manage our clients company blog.
Provide fresh content for that blog regularly.
Research Keywords that will drive maximum traffic to our clients.
Create inbound links to our clients webpage.
Implement a social bookmarking strategy.
and more …
90% OF WHAT WE DO IS IDENTICAL, YET THE RESULTS VARY WIDELY!
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The explanation for these varying results often has little to do with tactics and techniques, and much to do with the personality of the individual SEO consultant. The search engine optimization industry is much like any other …
“You will get out of it exactly as much as you put into it!”
… we don’t all have the same goals, expectations, or comfort zones. That being said, there does seem to be a common thread or 2 that runs through most of the top producing SEO consultants I’ve encountered, and they are not strategies or secret code, the difference is in their personalities. The top SEO’s I’ve encountered all have a …
COMPETITIVE SPIRIT!
Without the drive and desire to be the best in their field they would become complacent somewhere in the range of moderate results in optimizing their clients web presence. It takes many, many hours of work to get a website to rank on the 1st page of Google search results, if you are competing against another well trained SEO for those spots it becomes doubly difficult! It becomes a war of attrition, the consultant who is the most unrelenting and WANTS IT THE MOST … will ultimately prevail!
They will also usually have a …
NETWORK OF OTHER SEO CONSULTANTS
SEO is an industry that is constantly evolving, Google, Yahoo and other search engines are constantly tinkering with the algorithm that ranks websites in the interest of producing the best search results possible for the people and businesses that use them. Part of an SEO’s job is to monitor evidence of these changes and make a proper determination of what will keep his client at the top 6 months from now. This is nearly impossible to do alone!!! A collaborative network of open minded, observant, creative SEO professionals to share information with is one of the most useful tools anyone can have!
Additionally they will be in possession of a …
DIE HARD WORK ETHIC
An SEO consultant has a moral and fiduciary responsibility to his client to produce specified results. Even in a relatively uncontested industry it will take 40 to 60 and even upwards to 100 man hours of work to produce optimum results for your client! There are no “magic wands”, no “secret” html codes, or quick fixes, the only thing that will produce top results is top effort. Throughout the process of elevating your clients website in the search engine rankings there will be problems, tactical errors, and without a doubt times where the SEO has to work late into the night. Without that high level work ethic it becomes to hard to get through the rigorous task of building a solid foundation for ones client’s websites, blogs, and social networks.
Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida.
Contact Rick Thomas at 239 896-7020
RickThomas@FtMyersMarketing.com
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