DIY SEO Changes With Google Docs/Drive Migration
There are a large number of businesses in SW Florida currently engaging in DIY (do it yourself) SEO. One of the major obstacles in their path is creating a diversified link profile. Links back to their website need to come from a variety of sources if they hope to compete against bigger companies, with deeper pockets, and hired SEO consultants.
Slide shows, in the past, have been a relatively simple way to add a unique or relatively uncommon link to your link profile and content stream. One of the best places to share a slide show has been on slideshare.com, a free, easy to use website with excellent page rank and a large following.
In the past, as recently as last week in fact, one could create a presentation in Google Docs, log in to slideshare.com, and upload their presentation. This has been an important tool for “do it yourselfer’s” … many of whom use the home version of Powerpoint, the pro or business version is more functional, but is rather expensive, and the cost is prohibitive to business owners trying to keep expenses to a minimum.
The presentation would be an inbound link to their web site from a high page rank site, serve to promote their products & services, and usually generate a decent number of views … which Google tracks and counts as social signals. Now, however, with Google’s migration from “Docs” to “Drive” …
SLIDESHARE’S API SEEMS TO BE INCOMPATIBLE WITH THE NEW GOOGLE DRIVE!
While perfectly acceptable slide shows can be made from text only presentations with graphics will attract more views and anchor your message firmly in the viewer’s mind. For many business types coming up with images or logos can be challenging. One possible method available to the DIY crowd is to make use of cooltext.com, another free, easy to use site that enables the user to create graphics from simple text, using a wide variety of fonts, styles, and colors … and then save it to their computer as an image. This being done, as you prepare your presentation on Google docs, you can place relevant pictures/graphics in with the text for an improved overall impression. An example might look something like this …
It is still possible to upload your presentation as a pdf from your computer, and that is a good thing too, but, it isn’t a slide show, and some of the functionality you can put into a slide show is unavailable in pdf form. No doubt more changes are to follow, slideshare or Google will most likely adapt their sharing format’s to accommodate their users, but for the time being … DIY SEO seems to have taken a hit.
This is the first in a series of forthcoming posts on DIY SEO
Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!